Create a personalized buyer path

Use it after qualification

Create the path only after you understand whether the person needs to learn, test, approve, purchase, or work through a specific question. It is not an unsolicited tracking link.

Create the minimum useful path

Personalization is intentionally bounded.

1. 1Open Buyer paths.
2. 2Add only the recipient or organization label they would reasonably expect to see.
3. 3Write one relevant headline and optional short context.
4. 4Choose the closest synthetic operating story.
5. 5Recommend the plan and primary next action.
6. 6Choose an expiration of 7, 14, or 30 days.
7. 7Create, copy, and personally send the private link.

Privacy and measurement

The raw token is returned once and only its hash is stored. The recipient can continue without measurement. If they consent, Statecraft records only consent and selected next step—not IP address, browser details, email, or automatic CRM contact creation.

Revoke deliberately

Use the private path register to revoke a link immediately when the conversation ends, the recipient changes, or the path is no longer accurate. Expired and revoked links fail closed.